![]() ![]() ![]() We also recently introduced our Fit Review Highlights feature, which offers personalized size guidance and insights so customers can determine which size will fit them best. Our AI-generated review highlights provide customers with common themes from dozens, hundreds, or even thousands of reviews at a glance to help them quickly understand customer insights. This past year, we’ve introduced a number of new generative AI-powered capabilities in Amazon’s store to make shopping even easier and more convenient. And we believe generative AI is going to change virtually all customer experiences that we know. The personalized recommendations customers get when they shop Amazon’s store, the pick paths in our fulfillment centers, our drone deliveries, the conversational capabilities of Alexa, and our checkout-free Amazon Go stores are just a few examples of experiences fueled by AI. customers in the coming weeks.Īmazon has been using AI very expansively for 25+ years to improve customer experiences. Launching today in beta to a small subset of customers in Amazon’s mobile app, Rufus will progressively roll out to additional U.S. Rufus is an expert shopping assistant trained on Amazon’s product catalog and information from across the web to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery in the same Amazon shopping experience customers use regularly. ![]()
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